The costs for creating a professional music video have definitely dropped over the last 10 years with developments in production cameras and amazing video quality and flexibility offered from DSLR style cameras which are widely used in all types of productions from blockbuster movies, commercials, TV shows and music videos.
Apart from expenses of camera equipment and lenses (which can easily cost £500-£5000 each), other critical items are lighting, stabilisers (gimbal, steadicam, camera dolly, tripods) as well as drones. You then need to consider expense of training, licenses and insurance for all these items as will as cost of upgrading and repairs which can add up to £1000s per year.
The next biggest consideration at the start of a music video project is planning and crew you require for filming, lighting and managing all elements of production as well as time to plan and prepare concept, locations, cast, props, costumes, set designers and logistics lighting, transport, food parking etc.
This planning or pre production stage can easily take several days of emailing cast crew, calling or visiting locations, planning logistics call sheets and chasing up props etc. I have listed some of main jobs for each stage of production process below with key roles and industry rates.
After filming you will then have post production and editing, color correction, post-production, motion graphics, visual effects, video encoding and digital delivery.
Planning, Pre Production
- Storyboarding and concept development
- Research creative approach
- Visual concepts, Camera techniques
- Sourcing locations, venues, casting models, actors, dancers, make up artists. Finding props,cameras, lighting, specialist equipment
- Set dressing, decoration and props
- lighting set up, coloured led tubes, lasers, disco balls, globos, smoke machines.
- Hair and make up for artists
- Filming, B roll and behind the scenes
Post Production, Editing
- Sequencing footage
- Edit FX, titles and graphics
- Music and sound recording and mix down
- Colour grading, after effects
- Initial render
- Amendments approvals
- Export and optimization for online media use or broadcast.
Key roles and Industry day rates based on 10 hour days:
Director : £600
Overseeing the filming, working with cast and actors advising characters on roles, acting and assembly of a film
Producer : £400
Develops the project from the initial idea, makes sure the script is finalized, arranges the financing and manages the production team that makes the film
Director of Photography : £500
Responsible for capturing the script on film or video. The DoP must pay attention to lighting and the camera’s technical capabilities to achieve certain visual or atmospheric qualities
Camera Operator : £300
First AC Camera assistant : £200
Gaffer/ Lighting : £300
Works with director or DOP to achieve the lighting look and feel each scene requires. They will guide grip and electrician when required on where and what lights are required for each shot.
Hair and Makeup : £100 – £250
Wardrobe/ stylist : £200 – £500
Models, actors + dancers : £50-100 half day
Location / studio hire = £200-1000 day
Apartment / hotel room = £100 – 200 night
Car hire = £100-400 Sports car or £500-1000 day Supercar